Legend Auto
2020
Legend Auto Corporation
B2C
Brand identity / UX design / Ecommerce website
Legend Auto experienced rapid growth and was looking for a new eCommerce website and a clean brand identity. We refreshed their brand identity, incorporating the luxury of the Cadillac brand, while also creating an eCommerce website that makes their products easily accessible in an online format.
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With the client largely focusing on Cadillac sales, we chose to incorporate elements of the original Cadillac brand to resonate with current Cadillac owners and users. To achieve this, we created an emblem similar to that used for the Cadillac brand.
The goal of the website is to create a user-friendly experience and allow easy navigation between two types of products. The Shopify-based website allows sales of cars and parts simultaneously with ease on the inventory back-end.
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