Learn more and understand the process from point A to Z

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Step 1

Understanding the brand and the customer

Kick-off Meeting

Getting to know you (the client) and establishing the full scope of work. We'll learn about your personality and background, as well as the vision for your brand.

User Research

Deep dive into the understanding who the customer will be in order to understand who to target. We'll find users, customers or other businesses connected to the brand.

Market Research

Research the market with competitors and other brands that align with the current brand.

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Step 2

Identify problems and solutions

Pain points

Find and identify problems that customers face and what can the brand offer in order to solve those problems.

User Experience

Find common issues within the user experience that are connected to the industry or brand. Find solutions and create a smoother experience.

Analytics Research

Learn more about previous customers and current statistics. Find out where and who enters the website, and target a specific audience.

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Step 3

Strategy and user experience

Target Audience

Create a strategy that will tailor towards a specific target audience. Build a brand that will reflect the needs of the audience.

Brand guidelines

Create guidelines that will be used universally throughout all platforms and products. Create the perfect color and font palette according to research.


Website layout that is based on user research and experience to reflect needs of the customers and represents the brand.

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Step 4

Turning the vision into a product

UI/UX Design

Professional design is one of the main pillars of the visual identity. Having a great user interface will allow users to navigate and find important information easily.

Responsive Usability

Every website needs to reflect the needs of their users, which means tailoring to different screens, monitors and devices.

A/B Testing

After a successful completion there always needs to be a process of testing the product in a real time environment. This also means finding the right people who will reflect the target audience.

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Step 5

Making your brand authentic and effective

Accurate content

Brands need to have a correct and accurate representation in all aspects. One of the most important messages are communicated via professionally written copy.


Search Engine Optimization allows users to find the business and brand easily and accurately. It usually takes time to develop a strong online presence, so we make sure to setup the website on the proper indexing trajectory.

Real-time images

Imagery is one of the most effective ways to communicate the message of your business. Having authentic and high quality imagery will establish trust and will elevate your business even higher.

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Final Step

Build relationships with brands and clients

Content Creation

In order for your website to work, we also help build effective content that will continue to tell your customers about your products and services.


One of the most important things is longevity. Your brand message and identity needs to be timeless. Building your online presence using Webflow's platform allows us to have a reliable websites that won’t break.

Long-lasting Support

We will be there for you in every step of the way and at any point we'll be able to assist you with your brand, web or SEO needs. We believe in strong relationships and longevity, as well as building together.

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Frequently asked questions

Are you a website design or digital marketing agency?

We are a digital agency that specialize in website design and business growth. Our main goal is to help your online presence bring clients, leads and sales. We do not just focus on websites, we go deep into understanding your business, your audience and users. We use branding, web design, Webflow development and SEO to create effective marketing and reach the goals you're looking for.

Do you guys offer CMS (content management system)?

Yes, we offer CMS via Webflow. Webflow offers a great system that allows easy custom editing, navigation and flexibility. Things like blogs, events, media catalogs and portfolios are examples of CMS. You don't need any coding knowledge to navigate Webflow CMS and add your own content, all it takes is for us to create an automated CMS collection and you will be good to go.

Why do you use Webflow? Do you use any other platforms?

We are Certified Webflow Developers and we specialize in Webflow because we have found it to be most efficient and convenient platform for custom websites. Webflow allows us to achieve high loading speed, cross-platform responsiveness and freedom of design. There is a reason why many large and small businesses have been switching to Webflow as their main platform.

We have experience in using other tools like Shopify, Squarespace and Wordpress and we have a pool of trusted developers that we work with using these platforms, however we prefer and encourage using Webflow as the main tool for most of our website builds.

Why UX (User Experience) is so important for my website?

User Experience is essential part of creating websites that work. Users need to know how to navigate and use a website or a product, and that requires user research in order to understand how people would interact with each product or design. Each industry has different goals and pain points, so identifying how to solve user's problem and create a smooth user experience will allow your website or product to truly resonate with people and bring results.

Why do you have so much non-profit and church work featured?

Our journey began within the church and non-profit community. We started off by helping our local church and ministry, so naturally we are drawn to people in the same sphere. After becoming experts in this sphere and working with well known names in the church community, we secured ourselves to be known as leaders of the industry and known for these values such as excellence, honesty and communication.

What is hitRefresh Collective?

HitRefresh Collective is a community of creatives, developers and digital marketers from different industries and spheres who came together to learn, grow and create networking opportunities. We help each other by sharing knowledge and experience as well as just having a good time.

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