Work

Legend Auto

Cadillac pre-owned cars and parts dealer

About the project

Legend Auto Group is a business that primarily sells pre-owned Cadillacs and car parts belonging to such vehicles. Based in Florida, they are looking to branch out to interact with new clients nationwide.

Year

Client

Line of business

We delivered

2020

Legend Auto Corp

Dealership

Brand identity / User experience design / Website development

Client needs

We focused on refreshing their brand identity, incorporating the luxury of the Cadillac brand, while also creating an eCommerce website that makes their products easily accessible in an online format.

Identity System

With Legend Auto Group largely focused on Cadillac sales, we chose to incorporate elements of the original Cadillac brand in order to resonate with current Cadillac owners and users. To achieve this, we created an emblem similar to that used for the Cadillac brand

User Experience

Legend Auto Group aims to sell pre-owned cars as well as their parts. Though the majority of the profit is currently made through the selling of car parts, Legend Auto Group would like to shift the focal point to the selling of vehicles. The new design of the landing page does just that. We have highlighted their rehabilitation of pre-owned Cadillacs, while still displaying the availability of car parts.

HitRefresh is a very professional, responsible, and creative team. Our company needed some design work and the guys helped us with all our needs. Highly recommended!

Nick Vykhopen, Chief Executive Officer

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