Kingdom Domain 2021
Brand identity / Graphic design / UI/UX design / Website development
We were tasked with establishing a long-term brand identity emphasizing simplicity, while still conveying the joyful ambiance of the conference. Working alongside the Flame of Fire team and diving deep into user research, we created an experience that fully represented the event.
The Kingdom Domain branding contains only the very minimum content required. By limiting the number of graphic design elements, we created a visual language that prioritizes the message being relayed to the viewer. This approach allows for easy navigation, flexible changes in content, and effective communication via social media.
Emphasizing the brand strategy, the focus was to create a content-oriented experience with bold text and a clean storytelling layout. The client provided a large amount of content, so we had to make sure the user did not feel overwhelmed and could easily navigate through the information while simultaneously minimizing scroll time.
The event featured vivid photography that strongly emphasized the emotion and atmosphere in a digital format. This approach allowed us to keep the social media graphic elements minimal and allow content to communicate by the photography and the stories of the individuals impacted. The Flame of Fire media team was able to easily replicate the brand identity guidelines and templates we created to demonstrate a consistent brand experience throughout all their social platforms.
“HitRefresh was very engaging and hands on in their approach of communication towards us. They catered everything specifically to the needs of the marketing technique. Creating responsive marketing and branding material in a timely manner.”
Mariana Sviridiuk, Social Media Director