Kingdom Domain 2021
Brand identity / Graphic design / UI/UX design / Website development
We were tasked with establishing a long-term brand identity emphasizing simplicity, while still conveying the joyful ambiance of the conference. Working alongside Flame of Fire team and diving deep into user research, we created an experience that fully represented the event.
By limiting the number of design elements, we designed a visual language that prioritizes the user’s experience. This approach allowed easy navigation, flexible changes of content, and effective communication via social media.
We used the same brand identity approach for website design and focused on creating a content-oriented experience with bold text and a clean layout. The client provided a large amount of content, so we had to make sure the user did not feel overwhelmed and could easily navigate through the information.
The event was very colorful and the photographers used various color presets to capture different parts of the conference. This approach meant we had to keep the social media graphic elements minimal and allow content to communicate by itself. The social media team was able to easily replicate the brand identity guidelines and create a consistent brand experience throughout all the platforms.
“HitRefresh was very engaging and hands on in their approach of communication towards us. They catered everything specifically to the needs of the marketing technique. Creating responsive marketing and branding material in a timely manner.”
Mariana Sviridiuk, Social Media Director