Published on

April 7, 2021

When website design needs to be simple or fancy


A guide to help better determine how your website needs to be designed to help it last a long time in the long run with fewer problems.

Website variety

Website design is no longer something new. If you have a business that sells a service or product, you most likely have a website or your content is featured on a web platform. With so many websites out there it's hard to stand out.

Designers and agencies have begun to focus more and more on creating websites with unique layouts and animations hoping to display that “wow” factor to potential clients using animations, 3D art and interactive web design. But with the average business needing to refresh their website every 2-3 years, it can be a very uncomfortable and expensive process taking away attention and resources from the business.

We’re going to discuss when it is appropriate to have a fancy website, and when a simpler one is more appropriate. With both of these design directions expected to last over the measly 3 years.

Smaller sized websites

Let’s put into context what a small website is. A smaller sized website consists of around 3-7 static pages in total with around 5-7 sections on each page. The content remains fairly consistent throughout the years with no continual changes to the content.

A website that operates in this nature can go far in new layouts and explore interactive web design that will add a personal touch to the user experience. The design is appropriate since it is less likely to need change therefore nothing will interfere with the interactive web design nor the layout. Since the content stays relatively consistent the business is not looking to outgrow the website in 3-5 years. If designed tastefully the website will last much longer then that and will be a pleasant and interactive experience for users.

Larger websites

Larger websites pertain to companies that have 7+ pages and in most cases include ecommerce or CMS within those pages. These businesses continually release new products, services, or departments and need to be able to create their own pages and sections within existing pages as the business is very malleable to change.

For these businesses a website needs to be functional, look good, but be simple enough that the operating staff of the business can go in themselves and change the content without having to have a developer on standby. Animations are very limited to such websites so as to not interfere with the ever moving content, and most animations are limited to a micro level such as hover animations.

This is the perfect formula to design the website around the user and with the operating staff in mind so that they can change all content with ease. The website takes on a simple format which allows it to stay appropriate in terms of style and design for years to come.

Hybrid website

A hybrid website is one that is small in pages but avid in changes. The website is operated on a CMS or ecommerce platform and needs to be managed like a large website only on a smaller scale of changes being made.

Regardless, the most appropriate design, is to design it like a larger website with the user and operating staff in mind and the goal to keep the site as simple as possible with less amount of interactive web design. This will help the website age well even as more and more products are consistently being added.

More Reading Material