April 7, 2021
A guide to help better determine how your website needs to be designed to help it last a long time in the long run with few problems.
Websites are no longer something new. If you have a business that sells a service or product you most likely have a website or your content is featured on a web platform. With so many websites out there it's hard to stand out.
Designers and agencies have begun to focus more and more on creating websites with unique layouts and animations hoping to display that “wow” factor to potential clients. But with the average business needing to refresh their website every 2-3 years, it can be a very uncomfortable and expensive process taking away attention and resources from the business.
We’re going to discuss when it is appropriate to have a fancy website, and when a simpler one is more appropriate. With both of these design directions expected to last over the measly 3 years.
Let’s put into context what a small website is. A smaller sized website consists of around 3-7 static pages in total with around 5-7 sections on each page. The content remains fairly consistent throughout the years with no continual changes to the content.
A website that operates in this nature can go far in new layouts and explore animations that will add a personal touch to the user experience. The design is appropriate since it is less likely to need change therefore nothing will interfere with the animations nor the layout. Since the content stays relatively consistent the business is not looking to outgrow the website in 3-5 years. If designed tastefully the website will last much longer then that and will be a pleasant and interactive experience for users.
More Reading Material
Better understand how mood boards help set a design direction with the client, why they are so important in the beginning phases of design, and how they can help to determine if the design approach is targeting the correct audience.
A list of 5 things to best know before beginning to design to help alleviate problems later on and to assist in a successful design approved by the client with ease.
Trying to learn Webflow? Go over this general "how-to get started" guide to align yourself on the path to become a Webflow genius.