November 9, 2021

The value of presentation and documentation


Show the client the research completed, the conclusions established, the content determined to be important, and the implementation of those decisions in how a visual product will engage the target audience through presentation and documentation.

Design is an ever changing process of styles and approaches. How people designed 10 years ago is no longer the same for how they design nowadays. Especially as consumer markets flood with new options companies are hiring new talent to figure out new strategies and approaches to stand out against the competition. As opposed to previously, where designers created visually appealing designs in the hope of captivating the audience, companies of today rely on statistics and market research for their designs, eliminating the game of chance whether their product succeeds in garnering attention or not.