Last week we launched our fully redesigned website. While the branding and content may seem similar the way it is presented and found has been changed. These changes were made to better communicate what, when, and how about our agency.
Let's get into it!
While the previous footer served its purpose well, we quickly discovered as our agency grew and the services we provide expanded, the user needed to be able to quickly navigate and find those pages and learn more about what they would like to know. While originally we had a lot of generalizations and statements on the footer, we quickly found that those statements needed to expand into details and pages were made to describe such things. As a result all text that was not a link was eliminated from the footer and links were added so that users can discover more on those pages.
Show the client the research completed, the conclusions established, the content determined to be important, and the implementation of those decisions in how a visual product will engage the target audience through presentation and documentation.