Learn what user persona is, how it benefits the brand and design strategy, and how it allows for optimal decision making in design.
Let's get into it!
A user persona is a fictional character made by a team or UX designer to determine the audience the product is being designed for. User experience allows for clear design intentions and being able to support crucial decisions with facts, getting rid of personal biases whether it comes from the client or design team. If you are a brand agency or digital agency these steps will help you reach your target audience in the most effective way.
Show the client the research completed, the conclusions established, the content determined to be important, and the implementation of those decisions in how a visual product will engage the target audience through presentation and documentation.