March 24, 2021
Better understand how mood boards set a design direction with the client, why they are so important in the beginning phases of design, and how they can help to determine if the design approach is targeting the correct audience.
Mood boards are digital collages that have an array of images, materials, fonts, and other design elements that indicate the preferred style of the client.
Designers aren't the only ones that have preference in style. While the average consumer may not know the details of a specific style they still prefer certain design elements that they enjoy and hope to bring forward to others through their product.
Design helps in telling a story. Whether the product in question highlights a rural or urban background will help the consumer decide through the design. As an example, in physical design a wrapper or box design can either draw in or distance a consumer from the product. Things such as colors, fonts, and imagery help determine to consumers early on if the product they caught a glimpse of aligns with their lifestyle.
A mood board outline helps determine the style of the client, the vision they carry for their product, and distinguish if the style appropriately fits the audience of the product/brand.
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